beauty, fashion

Lusting Over: ‘The Patient’ by Institute Magazine



How is it that I’ve only recently discovered Institute Magazine? The luxe online fashion bible has some of the best fashion and beauty photography I’ve come across.

Take The Patient. The concept of turning something as ordinary as visiting a doctor into a bold, intense and expensive looking beauty shoot makes me palpitate. Rich red lipstick on pale Snow White skin evokes the idea of drama and dare I say it, blood, conjuring up questions that cannot be answered. And who knew gauze could look so opulent?

I’ll tell you one thing, the hospital I work at has never looked this sexy.

Sensual or scary?

E x


  1. Twenty says

    Beautiful cover shots. The teams who run these photoshoots have wild imaginations.

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