fashion, feature

Frocktober 2015

October is fast approaching (I know right, where did the year go), and from now on the month will no longer be known as its given name. Because October is Frocktober month. Frocktober raises funds and awareness for the Ovarian Cancer Research Foundation. The original Frocktober challenge is to wear a dress every day for the month of October, but you can mix it up any way you like! Here’s a little bit of info from the Frocktober website.

Frocktober raises funds and awareness for ovarian cancer research, through dress-related fun! In the month of October, we encourage people all over Australia to wear frocks, make frocks, draw frocks, remember frocks and hold frock-related events in the name of this important cause. There is currently no early detection test for ovarian cancer. This Frocktober is your chance to change this story. Instead of buying something new this Frocktober, we want you to get creative. Frocktober is about re-finding something old, borrowing from friends and family, or discovering something at the op shop. It’s a Frockin’ good cause.

I’ll be participating once again, but this time I’ll be an ambassador for Frocktober. For the month of October I’ll be sharing my daily dresses via social media and hoping to raise some much needed funds for the cause. Women’s cancer happens to run in my family so this cause is very close to my heart, and I hope everyone gets involved this October so one day we will be able to detect ovarian cancer in the early stages and potentially save lives. If you want to donate pop over to my donation page. I’ve joined the Kimba Likes Frocktober team this year alongside other fancy ladies ready to get frocked up for the charity and fingers crossed we raise a bunch. Every dollar helps!

Follow my Frocktober journey via my Instagram page (@theillusivefemme) and please get involved! I would love to see you rocking the frock this October. Don’t forget to hashtag #Frocktober2015! 

Will you be frocking up this Frocktober?

E x 

Ps – Here are a few snaps from last year. Guaranteed you will spot some of these frocks again this year! 




  1. Ahhh love this, I’d totally take part but there’s no way in hell I could wear a dress to work šŸ˜¦ I can’t wait to see all your looks šŸ™‚

      • what does the fifth word mean ‘ weekend ‘ ? Haven’t heard that one before šŸ˜‰ haha. I wish I could but can’t imagine it’d be practical running to a code blue (*cough* probably black) with my legs out! Hope to catch up soon! x

  2. Oh my gosh! this sounds like fun! I’m not much of a dress wearer nor do I have that many dresses but maybe I’ll do a condensed version? Hahaha I’ll think about it šŸ˜›

  3. twenty says

    Be waiting to see all your FROCKS. Love it, and a great cause.

  4. Such a fab cause. I support it each year, although I tend to get behind a blogger or designer or three, rather than put myself in front of the camera. Looking forward to supporting you this year and hoping you will be able to join The Fashionable Mum and myself for her mystery Frocktober event at the end of October.

  5. I would definitely take part Em if I didn’t work for CR and have to wear current season. Such a fabulous cause and one that I always donate to.
    Ps. You also look AMAZING in the first black and white frock! xx

  6. I can’t wait to see your lovely outfits on Instagram. I’m going to try and play along too after all it’s for a great cause.

  7. You totally rock a frock!! Well done on becoming an ambassador, this is such a great cause. I will definitely be joining in. Maybe not every day but hopefully regularly. I am going to the races in October so will definitely donate and make that day my main frocktober effort!! xo

  8. Kudos to you for supporting this amazing cause while looking amazing yourself! Thanks for sharing about Frocktober, I think I need to line up my frocks so I can join the fun!

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