What I Wore: Finding my inner “cool girl” 

“Inhale confidence, exhale doubt…”

DRESS: “Ruby” by AVA {exact match and currently on sale} | BELT: AVA | SHOES: Kmart {similar here} | LIPSTICK: Maybelline Colour Sensational Matte in MAT 6 {exact match

Last week I experienced my usual pre-event style panic. The “I don’t have anything in my whole entire wardrobe, I need to go shopping now to fit in with the other girls but I can’t afford it/don’t have time/already have enough clothes” saga. It’s very common (I’ve written about it before here). It lasts about an hour then it disappears until the next time I have to attend a bloggers event. I’m sure I’m not the only one here who struggles when it comes to dressing up? Give me jeans and a tee any day! But the struggle is real. And usually turns me into a crazy lady, mentally comparing myself to every other lass in town. Yuck. I’m not that girl normally. I know who I am and what I like, and I know comparison is a killer. We’re all different. Etc etc. 

I had a dress in mind, but in my state I had convinced myself it just wouldn’t work as I wasn’t feeling confident enough to wear it. I know right. You’ve gotta “work it girl”, but this girl just felt like she would be playing dress ups in the said dress. But after the panic and drama hour I stopped and thought “eff it”. Apologies for the cursing, but I had to snap myself out of it. And that is why on this particular evening I decided to wear a dress I was so nervous about wearing. It’d been hanging in my wardrobe for a couple of months and I’d tried it on in the past and as much as I liked it, I thought it was too cool for me! Yes, too cool! When I saw the dress I instantly imagined it on a “cool girl”. Extremely confident, a little bit sassy and well, cool. No other words. Perhaps someone a little bit alternative and pin up. A tattoo or three. Maybe a really awesome hair cut. Yeah, her! My imagination ran wild. It always does (the life of an over thinker). The dress is gorgeous, but the print is a bit of show stopper so I was paranoid it’d wear me, and I wouldn’t wear it! I also thought I would look like a “retro wannabee” in the dress as I’m not a pin up babe, but remember ladies, you wear the clothes! I was also worried about my stomach showing (shut up Emma) because I knew I’d be eating at the event and I put on a few kilos overseas in Singapore. I know right. So I’ll admit I needed a smidgen of gentle encouragement from E, my little sis and her man to actually leave the house. And guess what guys – I did it! And I’m so glad I did! The gorgeous frock finally had it’s first outing!


Walking into the event I wasn’t sure if I could pull off such a fabulous print, but straight up my friend complimented the dress and I felt at ease! It was the right decision after so much stressing out. Don’t be scared of your clothes guys, you may surprise yourself! And where is this gorgeous, bright and fun frock from you ask? Local designer AVA of course. I don’t know how many times I’ve worn this WA label on the blog but every time I pick up a new dress it instantly becomes a favourite.

Designer Petra’s creations are aimed at the modern woman with a flirtatious, vintage twist. She designs them with the girl on the go on her mind – practical yet modest, but versatile enough to glam up for an evening on the town. This kind of thing is totally up my alley as I tend to have a lot of post office events on during the week where I need a dress appropriate for both work and play. Swap your flats for heels, add some jewellery and away you go. What I love about the “Ruby” is the peephole in the chest area to show a bit of cleavage! The neckline is quite high so it’s nice to have a little bit of sass in the front. The sweet tie up bow is feminine and adds another element to the dress. The fit is very flattering especially if you rock the curves as the dress skims over the chest, shoulders and arms but pops out into an a-line across the hips and stomach to hide anything you’d rather not share! And like AVA’s other dresses the Ruby also has pockets (YESSS!) and the thick fabric looks expensive and luxe. Perfect for eating (and catching a few eyes) I was so happy I conquered the dress that was “too cool” for me. 


To let the dress do the talking I stuck to a nude heel and bag combination (not pictured). The print in the dress features a nude-y coloured stripe so I knew nude would work well. With a print this loud you can afford to tone down the rest of the outfit. A dash of matte red lipstick added to the vintage vibe and I lightly curled my hair. I certainly wasn’t the “cool girl” I imagined but I felt amazing. And that is why sometimes you’ve just to to say “eff it” and roll with it. Don’t worry about what other people think, banish the negativity and nerves from your head and just do it! Wear what you want. Take a fashion risk. Confidence girls!

When was the last time you took a fashion risk? Is there something in your wardrobe you’re too scared to wear? Why?

E x 

Photo Love: Demelza Buckley


  1. twenty says

    Beautiful dress !! That Petra is a clever lady.

  2. Girl you know I feel you on that! I often have outfit anxiety – when things I feel perfectly cute in during the week don’t stack up against high-end designer items on loan from boutiques or sponsored by indulgent parents at blogger events. This dress is super cute and you could never not be cool enough for it. Now please move to Adelaide so we can hang at said events. Thanks.

  3. Honey, you look absolutely gorgeous. Use that beautiful brain not for overthinking but for thinking it over. Think how fabulous you are and how amazing you look. xx

  4. I LOVE this dress on you – looks gorgeous and you definitely pull it off. I have a no fear policy when it comes to dressing – it gets in the way of too much fun!

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