fashion, feature

So what on earth is Frocktober? {featuring RomWe}

“Better days are coming, they are called Saturday and Sunday…”

DRESS: RomWe* {sold out} | TEE: Miss Shop | SHOES: Betts For Her* {similar here} | CLUTCH: Gift {similar here} | BRACELETS: Lovisa and gifted | SUNGLASSES: Gift

The title of this post says it all. With Frocktober event planning on my mind and 31 dresses to pre-shoot and style in the next few weeks I’m a bit frock crazy right now. So what on earth is Frocktober you ask? I’ve been talking Frocktober for weeks. My friends and family are probably getting sick of it, but the month long fundraiser is pretty much all you will see on the blog come October. If you like my fashion posts you’ll be fine, but if you’re here for food and Perth stuff you may want to check back in November!

If you’re still unsure what I’m talking about, Frocktober is a month long fundraiser for the Ovarian Cancer Research Foundation (OCRF). Every day of next month I’ll be donning a frock, documenting said adventures and raising much needed dollars for Ovarian Cancer Research. This is my third year participating in the Frocktober fundraiser, and my second year as an ambassador and face of the charity.

Frocktober is a philanthropic campaign accessible to all Australians passionate about women’s health. All funds raised are distributed as scientific grants to dedicated ovarian cancer researchers in Australian and New Zealand hospitals, universities and research institutes. Through these vital research efforts, the ultimate aim of the OCRF is to develop an early detection test for ovarian cancer that is both non-invasive and cost effective, so it becomes a habitual part of every women’s regular health check-up regimen along with mammograms and pap smears. The OCRF is not government funded for their research, so they need all the support they can get! If you want to donate to the OCRF every cent counts. Plus it is tax deductible end of financial year! I’ll post the donation link October 1.

One thing about Frocktober is it can be quite challenging. Wearing a dress every day for a month isn’t as easy at it sounds. The weather makes it hard some days, other days I find myself feeling lazy and just want to chuck on my jeans, but when participating I just think about the cause. Take this frock pictured for example. It’s not your usual “frock”, but it’s still a dress, and a great alternative for those casual moments. I thought I’d share this “frock” pre-Frocktober to show you all a way to frock up without wearing a ball gown!

Even though the sun is out and about and Spring is in the air, doesn’t mean I’ll be discarding my denim this season. And a denim pinafore is a Spring/Summer staple in my opinion. They’re casual and cool, and you can create multiple looks with the one dress by adding a different tee or top every single time.

In the lead up to Frocktober you’d assume I’d be getting lots of pants time in, but this girl is prepped and ready to go! Weekends for me are usually super casual, but casual doesn’t have to mean boring! With chilled plans this last weekend I didn’t want to be too dolled up, but the weather was too Springy for trousers, so a dress it was.

The dress speaks for itself, but I added my own personality to this RomWe frock by choosing a simple polka dot tee and cute as a button watermelon clutch my sister got me in London. I love the skater style skirt too, perfect for showing off my waist but hiding any lumps and bumps that I don’t want to show. RomWe is a fabulous international online shopping community boasting the hottest trends to keep you in style all year round. It was hard to choose a frock from RomWe, but denim is a go to for me, and I love pinafores. This is my third pinnie in my collection. You can see how I’ve styled a black pinafore for in-between weather here

Being an international store, I sized up when shopping with RomWe. Don’t forget to check your measurements when shopping online, it’ll save the hassle of having to return any items that are not quite right!

For more pinafore frock inspo check out how US blogger Tamryn at Wannabee Fashion Blogger styled her pinnie here, Kelly at Diamonds for Dimes gave her pinafore personality here and the fabulous Zoella styles an Autumn/Fall pinafore here.

Unfortunately this RomWe gem is sold out, but for something similar check out these styles – casual cool and 90’s inspired. 

Are you a pinafore fan? How do you make an outfit your own? 

E x

* RomWe dress gifted as per my disclosure policy. All opinions are my own.


  1. Such a cute dress! I have seen sales on RomWe before, but wasn’t sure if the clothes were good enough quality to purchase from their online store, this dress looks pretty good though!

    Kez |

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