fashion, frocktober

Frocktober 2016: More floral! 

Want to donate to Frocktober? Click here now, every dollar counts.

The weekend is here, the possibilities are endless and it is the perfect excuse to pull out a fun frock to frolic in! Keeping this post short and sweet today as I’m heading out to face the world (and the weather) but I just wanted to share today’s fabulous frock. This AVA beauty is from last year, but it is still on high rotation. The fabric is thick and so luxe, making it perfect for in between weather days. I also love the length, perfect for windy weather as their is less of a threat for it to fly up in the air! This one is sold out, but designer Petra has released a similar one for this season here.

If you’re new to the blog and wondering what Frocktober is, I’ll explain it. Frocktober is a month long fundraiser for the Ovarian Cancer Research Foundation (OCRF). Every day this month I’ll be donning a frock, documenting said adventures and raising much needed dollars for Ovarian Cancer Research. This is my third year participating in the Frocktober fundraiser, and my second year as an ambassador and face of the charity. Frocktober is a philanthropic campaign accessible to all Australians passionate about women’s health. All funds raised are distributed as scientific grants to dedicated ovarian cancer researchers in Australian and New Zealand hospitals, universities and research institutes. Through these vital research efforts, the ultimate aim of the OCRF is to develop an early detection test for ovarian cancer that is both non-invasive and cost effective, so it becomes a habitual part of every women’s regular health check-up regimen along with mammograms and pap smears. The OCRF is not government funded for their research, so they need all the support they can get! If you want to donate to the OCRF every cent counts. Plus it is tax deductible end of financial year! We’ve already raised over $500 which makes me so happy!

If you want to see the first seven frocks I’ve donned this month click here

And if you’re in Perth we are hosting a Fashionable Frocktober High Tea this month at Jonte Studio’s – click here for the details.

I’m off to enjoy my weekend. What are you guys up to?

E x 


  1. twenty says

    Love the design of this dress. Petra is one clever lady.

  2. Pingback: #OOTD | Summer styling with Birdsnest  | The Illusive Femme

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