All posts tagged: fashion photography

Flatlay 101 : how to lay like a fashion blogger 

Bloggers are doing it. Brands are doing it. Your best mate is doing it. So why are people laying out their items in an organised and stylish manner and photographing it? It’s called “Flatlay”, and it’s the latest (and most trendy) way to display your loot in a cool and fashionable way. I recently attended a workshop dedicated to all things photography and social media based, focusing on the perfect way to flatlay. Perth flaylay queen Claire Mueller and creative brain, blogger and stylist Emma Bergmeier-Varian provided a bunch of budding “flatlayers” with their top tips for the art, and it’d be rude if I didn’t share! Behold the art of flatlay! 1. Build a story  What do you want to convey to your audience? Is there a specific item or new purchase you want to show the lime light? Is it all about that amazing new pair of shoes you got? What else would you wear with them? Build a story around the object. For example a fabulous print tee would look perfect with …